I joined the USC Center for Public Relations as a Research Assistant in January and have been deeply involved in advancing its mission ever since. Each week, I collaborate with the team to shape meaningful PR research and position USC as a leader in communications education. In this role, I help plan and execute flagship initiatives such as the Annual Board Meeting, Bi-Weekly Meetings, and the 2025 Relevancy Report. I also deliver research presentations for partners like Experian, conduct trend analyses on emerging PR practices, and facilitate conversations that elevate Gen Z perspectives.
Most recently, I represented Gen Z voices on AI integration in PR at the Arthur W. Page Society industry panel, where I contributed insights on adoption barriers, generational usage patterns, and workforce readiness strategies.