Voulez-Vous
I developed a summer campaign centered around a potential NYC pop-up shop for a vintage designer showroom, drawing heavy inspiration from Sex and the City. The campaign included A/B Testing, advertising concepts, and social media content designed to drive engagement, elevate brand visibility, and connect emotionally with fashion-forward Gen Z and Millennial audiences.
Vaseline
I developed a cohesive storytelling campaign by taking on the role of working for Vaseline and creating advertising elements, social media content, and a written post. The goal was to produce strategic, visually persuasive content that resonated with the brand’s target audience.
PR 524 Assignment – NBA
I explored the intersection of basketball and fashion by writing a blog post and designing a newsletter that delves into the NBA’s evolving style culture. From tunnel fits to signature sneaker collaborations, I highlighted how the league has become a powerhouse in both sports and streetwear
Follow a Company
I examined the performance of a company by tracking its stock over the course of a semester. From market shifts to competitive pressures, I analyzed the factors driving its rises and falls and compared its trajectory to industry competitors to better understand its position within the market.