{"id":129,"date":"2025-03-18T21:07:59","date_gmt":"2025-03-18T21:07:59","guid":{"rendered":"https:\/\/siriboe.annenbergprhosting.com\/?page_id=129"},"modified":"2025-09-25T04:53:40","modified_gmt":"2025-09-25T04:53:40","slug":"projects","status":"publish","type":"page","link":"https:\/\/siriboe.annenbergprhosting.com\/?page_id=129","title":{"rendered":"Work"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-100 has-background-dim\" style=\"background-color:#ffffff\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center is-image-fill-element\" style=\"grid-template-columns:56% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"476\" src=\"https:\/\/siriboe.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/Screen-Shot-2025-05-05-at-11.33.19-PM-1024x476.png\" alt=\"\" class=\"wp-image-165 size-full\" style=\"object-position:50% 50%\" srcset=\"https:\/\/siriboe.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/Screen-Shot-2025-05-05-at-11.33.19-PM-1024x476.png 1024w, https:\/\/siriboe.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/Screen-Shot-2025-05-05-at-11.33.19-PM-300x139.png 300w, https:\/\/siriboe.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/Screen-Shot-2025-05-05-at-11.33.19-PM-768x357.png 768w, https:\/\/siriboe.annenbergprhosting.com\/wp-content\/uploads\/2025\/05\/Screen-Shot-2025-05-05-at-11.33.19-PM.png 1110w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#000000;font-size:32px\">Voulez-Vous<\/h2>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#000000;font-size:17px\">I developed a summer campaign centered around a potential NYC pop-up shop for a vintage designer showroom, drawing heavy inspiration from <em>Sex and the City<\/em>. The campaign included A\/B Testing, advertising concepts, and social media content designed to drive engagement, elevate brand visibility, and connect emotionally with fashion-forward Gen Z and Millennial audiences.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/siriboe.annenbergprhosting.com\/?page_id=167\">Read more<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center is-image-fill-element\" style=\"grid-template-columns:56% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"569\" src=\"https:\/\/siriboe.annenbergprhosting.com\/wp-content\/uploads\/2025\/03\/Screen-Shot-2025-03-18-at-4.19.22-PM-1024x569.png\" alt=\"\" class=\"wp-image-134 size-full\" style=\"object-position:50% 50%\" srcset=\"https:\/\/siriboe.annenbergprhosting.com\/wp-content\/uploads\/2025\/03\/Screen-Shot-2025-03-18-at-4.19.22-PM-1024x569.png 1024w, https:\/\/siriboe.annenbergprhosting.com\/wp-content\/uploads\/2025\/03\/Screen-Shot-2025-03-18-at-4.19.22-PM-300x167.png 300w, https:\/\/siriboe.annenbergprhosting.com\/wp-content\/uploads\/2025\/03\/Screen-Shot-2025-03-18-at-4.19.22-PM-768x427.png 768w, https:\/\/siriboe.annenbergprhosting.com\/wp-content\/uploads\/2025\/03\/Screen-Shot-2025-03-18-at-4.19.22-PM-1536x853.png 1536w, https:\/\/siriboe.annenbergprhosting.com\/wp-content\/uploads\/2025\/03\/Screen-Shot-2025-03-18-at-4.19.22-PM.png 1696w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#000000;font-size:32px\">Vaseline<\/h2>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#000000;font-size:17px\">I developed a cohesive storytelling campaign by taking on the role of working for Vaseline and creating advertising elements, social media content, and a written post. The goal was to produce strategic, visually persuasive content that resonated with the brand\u2019s target audience.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/siriboe.annenbergprhosting.com\/?page_id=131\">Read more<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center is-image-fill-element\" style=\"grid-template-columns:56% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"625\" height=\"415\" src=\"https:\/\/siriboe.annenbergprhosting.com\/wp-content\/uploads\/2025\/03\/IMG_6305.jpg\" alt=\"\" class=\"wp-image-142 size-full\" style=\"object-position:50% 50%\" srcset=\"https:\/\/siriboe.annenbergprhosting.com\/wp-content\/uploads\/2025\/03\/IMG_6305.jpg 625w, https:\/\/siriboe.annenbergprhosting.com\/wp-content\/uploads\/2025\/03\/IMG_6305-300x199.jpg 300w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#000000;font-size:32px\"><strong>PR 524 Assignment<\/strong> &#8211; NBA<\/h2>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#000000;font-size:17px\">I explored the intersection of basketball and fashion by writing a blog post and designing a newsletter that delves into the NBA\u2019s evolving style culture. From tunnel fits to signature sneaker collaborations, I highlighted how the league has become a powerhouse in both sports and streetwear<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/siriboe.annenbergprhosting.com\/?page_id=147\">Read more<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center is-image-fill-element\" style=\"grid-template-columns:56% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1002\" src=\"https:\/\/siriboe.annenbergprhosting.com\/wp-content\/uploads\/2025\/02\/IMG_5648-1024x1002.jpg\" alt=\"\" class=\"wp-image-72 size-full\" style=\"object-position:50% 50%\" srcset=\"https:\/\/siriboe.annenbergprhosting.com\/wp-content\/uploads\/2025\/02\/IMG_5648-1024x1002.jpg 1024w, https:\/\/siriboe.annenbergprhosting.com\/wp-content\/uploads\/2025\/02\/IMG_5648-300x293.jpg 300w, https:\/\/siriboe.annenbergprhosting.com\/wp-content\/uploads\/2025\/02\/IMG_5648-768x751.jpg 768w, https:\/\/siriboe.annenbergprhosting.com\/wp-content\/uploads\/2025\/02\/IMG_5648.jpg 1290w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading has-text-color\" style=\"color:#000000;font-size:32px\">Follow a Company<\/h2>\n\n\n\n<p class=\"has-text-color wp-block-paragraph\" style=\"color:#000000;font-size:17px\">I examined the performance of a company by tracking its stock over the course of a semester. From market shifts to competitive pressures, I analyzed the factors driving its rises and falls and compared its trajectory to industry competitors to better understand its position within the market.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/siriboe.annenbergprhosting.com\/?page_id=202\">Read more<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-129","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/siriboe.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/pages\/129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/siriboe.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/siriboe.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/siriboe.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/siriboe.annenbergprhosting.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=129"}],"version-history":[{"count":9,"href":"https:\/\/siriboe.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/pages\/129\/revisions"}],"predecessor-version":[{"id":208,"href":"https:\/\/siriboe.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/pages\/129\/revisions\/208"}],"wp:attachment":[{"href":"https:\/\/siriboe.annenbergprhosting.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}